A comic by Dr. Lex (a.k.a. Alexander Thomas)
inspired by geeky classics like User Friendly
Latest strip: 224 – Friday, December 12, 2025
Current story arc: Idiocraception – chapter: The Future Will Be Televised
Steve: Wait, if everything is on scrolls now, then where did you get these books?
Alfred: I found them in the dump where I work, in sealed containers. I am not really supposed to take stuff home, but after the first ones I found, I could not resist taking more. So many smart things in them.
Alfred: Please don't tell anyone, or I may get into trouble with the Ministry of Information.
Max: Don't worry, we won't. What have you learned so far from these books?
Alfred: There is so much to learn, and doing it on my own is hard. But for instance, one of the things I know, is why we have all those strange brand names.
Adil: OK, now I am really curious. Please explain.
Alfred: Well, there used to be a limited set of respected brands. But around the start of the old 21st century, it started to change. Brands were sold to companies with often dubious intentions, and lost their meaning.
Zhang: Damn, this all sounds familiar…
Alfred: I found them in the dump where I work, in sealed containers. I am not really supposed to take stuff home, but after the first ones I found, I could not resist taking more. So many smart things in them.
Alfred: Please don't tell anyone, or I may get into trouble with the Ministry of Information.
Max: Don't worry, we won't. What have you learned so far from these books?
Alfred: There is so much to learn, and doing it on my own is hard. But for instance, one of the things I know, is why we have all those strange brand names.
Adil: OK, now I am really curious. Please explain.
Alfred: Well, there used to be a limited set of respected brands. But around the start of the old 21st century, it started to change. Brands were sold to companies with often dubious intentions, and lost their meaning.
Zhang: Damn, this all sounds familiar…
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