.

A comic by Dr. Lex (a.k.a. Alexander Thomas)
in the style of geeky classics like User Friendly

Latest strip: 183 – Friday, July 11, 2025

Current story arc: Idiocraception – chapter: Prelude/Time Warp

Strip 183. Start of new (long) storyline ‘Idiocraception’. In a flash-forward, we see the whole team in a city environment, flabbergasted at the sight of billboards and signage displaying atrocious brand names.
References: the start of a new long arc, even longer than ‘Faceworld.’ As the title implies, there will be some nods to the 2006 movie ‘Idiocracy.’
Setting: This is the start of a long story arc ‘Idiocraception.’ In a flash-forward, we see Alana, Steve, Adil, Max, and Heidi in a city environment full of billboards and signage with atrocious brand names, ranging from unpronounceable random sets of letters to downright expletives. For instance a hamburger chain called 0xB6E319A1, a brand of power tools ‘PNZMWUKJ,’ an investment company called ‘Excrement,’ ‘POOP’ self-defense, and ‘Scheißdreck’ fashion.
Steve: What the heck is going on here? Are those brand names?
Adil: What kind of horror is this? My marketeer sense is hurting!
Zhang: Are you sure this prediction is accurate, Heidi?
Heidi: According to my indicators, the accuracy level is 99.7%.

up Archive – previous strip up
start Archive – first strips start
? About ?! News !
Story Index

Update schedule: Tuesday and Friday noon CE(S)T.

If you're new to the comic, the character overview may be helpful.

Get Notified !

Want to get notified when there's a new strip? The About page explains this in detail, but in a nutshell, options are:

Support

Have you noticed this part of the website is entirely free of ads? If you want to show some gratitude by buying me a coffee, donation options are available.
If you know friends who might like this comic, point them towards this page: www.dr-lex.be/sonais/

Vote on this comic at TopWebComics each month:
Vote for S.O.N.A.I.S. on TopWebComics!

.